Patricia Prieto Bacelar becomes new CMO at fabel Lena Hagedorn Monday, 4. Mar, 2024 Patricia Prieto Bacelar joins fabel as its new Chief Marketing Officer (CMO) and will lead the startup's marketing activities. fabel is known for its comprehensive digital solutions in the home care sector. In her position, Prieto Bacelar will be responsible for leading various areas including digital marketing, marketing data, brand management, content creation, design, offline marketing and customer relationship management (CRM). With her extensive experience gained at Warner Bros. Entertainment, Jung von Matt & DDB, Patricia Prieto Bacelar will use her expertise in digital direct-to-consumer marketing to further develop the platform and its brand identity and intensify relationships with the customer community.